Marketing for Digital Products

Course Overview

This course is designed to equip participants with the essential knowledge and skills to effectively market digital products in today’s fast-paced digital landscape. It focuses on the unique challenges and opportunities associated with marketing digital banking products such as mobile banking apps, online payment platforms, digital wallets, and other fintech services. Participants will gain insights into consumer behaviour in the financial services industry, learn how to craft compelling marketing strategies and explore the latest digital marketing tools and techniques relevant to e-banking.

Course Modules

Module 1: Introduction to Digital Product Marketing
Module 2: Identifying and Understanding Target Audiences
Module 3: Crafting Effective Marketing Strategies for e-Banking
Module 4: Leveraging Data and Analytics
Module 5: Personalization and Customer Engagement
Module 6: Emerging Trends and Technologies

Duration

Two Days

Session

February :- 19 – 20

June :- 10 – 11

Cost

₦ 150,000

Learning Outcomes

By the end of this course, participants will be able to:

Understand the digital product marketplace, and gain insights into digital product types, market trends, and competitive positioning.
Create effective marketing strategies based on customer personas and journey mapping.
Use data and analytics to optimize marketing performance and drive results.
Apply personalization tactics and build customer loyalty through targeted engagement.
Utilize AI and automation to enhance marketing efforts and stay ahead of industry trends.
Develop and present a comprehensive marketing plan for a digital product
Develop and implement effective digital marketing strategies for e-banking products.
Measure and analyze the effectiveness of marketing strategies to ensure continuous improvement.
Apply the latest trends and technologies in digital marketing to the e-banking space.

Who Should Attend

Hey! I am first heading line feel free to change me

Digital marketing professionals and Marketing managers in financial institutions responsible for digital products, Product managers and developers in the e-banking industry, and Professionals aiming to transition into e-banking digital marketing roles.

ENROLLMENT FORM

SELECT COURSE

PERSONAL DETAILS

TITLE *
FULL NAME *
DESIGNATION *
COMPANY *
ADDRESS *
COUNTRY *
STATE *
PHONE NUMBER *
Email *
HOW DID YOU HEAR ABOUT US?

Verification

Please enter any two digits *Example: 12
This box is for spam protection - <strong>please leave it blank</strong>:

For Enquiry

+234 904 454 3641